You may have invested a lot of money and energy into sales
training, but how much has been invested into delivering a
quality product to your advertisers? You market your commercials
as selling tools for the advertiser. If your commercials don't
sell for the clients, how likely is it that they'll reorder?
you write commercials that sell your client's message?
Commercials that generate response for your advertiser and more
sales for you! These ideas includes:
Newspaper vs. TV vs. Radio-- The Seven
Deadly Sins of Radio Advertising *The single most common
copywriting crime *Giving people an excuse to buy or commonly
called the "identifying the emotional angle. *Questions to ask
before you write *Active vs. Passive targets *Avoiding
commercial babble and cookie-cutter copy *Story Telling *Using a
client's voice *Anticipating objections *Going beyond
clever...and much, much more! If your job includes writing
and/or producing radio commercials.
Return to My Old Time Radio Activity